Bayer Innovation Summit

Bayer clearly had a vision for the future of agriculture. So, we simply needed to give that vision to their audiences. Literally. We turned the clock forward to 2033, and took investors and media on a tour around the globe, visiting farms of the future to show them how transformative technologies like BioTech, Breeding, Molecules, Microbes and Digital will work together to transform the way farmers grow, and revolutionize the way the world feeds itself.

Iconography was designed to communicate the critical technologies needed to achieve Bayer’s goals.

A few of our favorite moments from the 3D “Farms of the Future”.

Design Director: Dan Rayfield
Creative Director: Tom Nations
Associate Creative Director: Jon Simons
3D Modeling/Motion: Noah Ilbery, Cameron Samimi, Ayushman Johri
2D Motion: Matt Marchini, Ryan Meader, Marissa Scully, Hayden Loos