Graybar

In a fast changing market, Graybar needed to stay out ahead of the competition by promoting new services, significant projects and their investment in communities. Our solution, multi-faceted campaigns that leverage a mix of traditional media and emerging technologies to position Graybar as the industry leader they are.

Direct mail campaign targeted at municipal leaders encouraging them to upgrade to LED lighting.

Creative concepts for a campaign targeted at municipalities encouraging them to upgrade their infrastructure to support 5G.

Graybar just completed their work on US Bank stadium, the home of the Minnesota Vikings. With an upcoming tradeshow in Philadelphia, their brief asked “how do we showcase this important project to customers from a thousand miles away?” Our solution: leverage the power of virtual reality and immerse them in the project with 360 degree photography and testimonial videos.

A few of the testimonial videos that accompanied the VR experience.

Creative Director: Dan Rayfield
Associate Creative Directors: Caroline May, Travis Brown, Jon Simons
Video: Dane Iwata
Motion: Eric Bowman
Developer: Kevin Olson
Account Service: Jean Kennedy, Madeleine Sutherland