IndiHop

IndiHop is a daylong celebration showcasing the unique character of small independent breweries, local businesses, and the communities that make it all possible. 
In short, they needed a new promotional poster for 2015. But as their first ever agency partner, we brought a lot more to the table.

In addition to the new key visual, we also screenprinted 150 limited edition posters in-house for IndiHop to sell at the event and give to their sponsors.   

Viewing our poster as a blank canvas, we used the opportunity to refresh and consolidate an otherwise disparate brand identity.
We developed their first ever tagline (Two neighborhoods united in good taste) and an ownable hashtag (#HopOnSTL),
which debuted in a foldout “Pour Guide” brochure for the event.

To help people find each sampling station and performance during the event, we also worked with IndiHop to create sidewalk stencils that marked participating businesses.

Our work also made its way to other outlets, including full-page print ads and custom new merch like t-shirts and tasting glasses. 

Designer: Dan Rayfield
Writer: Jake Eshelman
Creative Directors: Steve John/Tyson Foersterling
Account Executive: Natalie Slyman
Additional Creative Firepower: Jon Simons
Screenprinting: Dan Rayfield, Jake Eshelman & Jon Simons
Photography: Dan Rayfield, Jake Eshelman, Natalie Slyman & Jon Simons